Here our very own Lucy Tapper gives a little insight into how she takes a product design from a thought in her head, to a best selling gift!
The original print:With product re-vamps, there are a few things to think about - for example the size of our frames and our packaging, and I also need to bear in mind the personalisation of the product. So, with this in mind, I go ahead and come up with someInitial Ideas
These are doodles in my sketchbook that look like scribbles to everyone else, but I know what they mean!
Once I have latched onto a theme, then comesThe Imagery
I wanted the new ‘It’s Because’ print to look totally different to the original design. Flowers are always a good way of telling someone that you love them, but this print needed to work for both men and women. So I thought about other 'plant' forms. Leaves were my first thought, but I worried that it would make the design look autumnal. So I then thought about seed-heads. A symbol of wishes and growth, and also a lovely thing to draw!
Next is theResearch
My lovely stash of design books and Google Images are always my first port of call if I need some extra help!
I put together a simple spread-sheet of pictures, patterns, colours and imagery that will help inspire my design.
Then comesThe Drawing
After I have gathered together some inspiration I do a quick scribble of how I see the final design. Then I set about sketching the individual elements of the overall design. Once I have these in pencil, I then ink them up on my light box.
I then scan them into myComputerIt is here that I can easily try out different layouts and colours. I spend a long time playing with colourways. I usually like to limit my pallet and I always need to think about my customers and the recipient of the picture. I also spend a long time researching which font will look good with the design - I find dafont.com an invaluable resource!
Final TweaksThis is a rather odd stage in the process, but I’ll let you into it! I print out my design, stick some blue-tack onto the back and then I carry it around with me. I stick it up in my sight when I am cooking, washing up, watching TV, in the bath even by my bed! It comes everywhere with me. I make notes on it, see the bits I like and what isn’t working. Usually by the next day I know exactly what I need to do and I implement all the changes I have thought about. Then comes…
The Real TestOnce I am happy with my design I then print out a final example and show it to Steve and the team. Usually they love what I have done, but occasionally they suggest a few minor changes that will enhance it’s saleability, or the practicalities of how it can be made/posted/be more time-efficient etc… and what it’s ‘name’ should be.
Once we are all happy. The final product gets photographed and put online (which is a whole other creative process in itself - I rely on Steve and the team for this!), ready for everyone to enjoy.
It's Because Deluxe personalised print
It's Because personalised print
I hope that gives you a little insight into how my beautiful creations come to life, from thought to drawing to reality. One thing is for sure, I am never short of ideas, just time. Sometimes I wish I could clone myself!
Have a look at the gorgeous finished designs available to buy online today. Perfect for your loved one this Valentine’s day, or for a wonderful Mum (Mother’s Day is not long away!)